Fragmentary linking In the above scenario

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Linking can be ad hoc and piecemeal, you don't know if the reader can find what they want, and you are spreading your authority haphazardly, rather than being more strategic and linking to content that you want to rank higher in the search engine results pages.


In addition to losing potential organic traffic due to poor or non-existent internal linking, content-rich sites, especially those with large catalogs, have many pages that cover the same or similar topics. These pages end up competing directly with each other in search engines.


3 blogs - 12000 URLs As the HubSpot team business owner phone number list and blog grew, they learned what worked and what didn’t, but their approach was disjointed and there wasn’t a clear web holding it all together. The potential of such a vast work was enormous.


HubSpot then found itself in a difficult situation…. TEN YEARS of valuable and relevant content. Without structure. Hubspot Blog Architecture - pre-topic cluster-strategy HubSpot Blog Architecture - Pre-Topic Clusters The prospect of organizing such a large amount of content would have been daunting to say the least.