You can choose different platforms for publishing your case:
Company website. This is where you actually reach out to potential customers. You can publish the content openly or give access to it in exchange for contact information.
Thematic platforms. Place the case on relevant resources that clients use. This could be a blog for entrepreneurs, a platform like Medium. This method is especially effective if the site has little traffic and you want to increase coverage. An external link from an authoritative source will be an additional bonus.
Social networks. You can publish cases architect data package in your communities, attracting the attention of subscribers, or place them in thematic groups. Try to avoid spam.
Publication and promotion of cases
Source: shutterstock.com
After posting the case, you need to effectively promote it to reach the maximum audience. Let's look at the main strategies:
Targeted advertising on social networks. As the main audience, you should select users who have shown interest in your site or community.
Contextual advertising. This is especially effective if the case is related to a topic that users are interested in.
Thematic communities and forums. Tell about your case on these resources to create additional sources of traffic.
Client's platforms. The consumer can share the material on his resources.
Expert platforms. If a specialist from your field considers that the case is useful for his audience, he can tell about it on his resources.