Look at it from the user's perspective

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What kind of information they need, when and how they want to consume it. Simplify content and make it clear and to the point. Provide examples and more extensive commentary.


Don't just think about SEO value, but also brand value and conversions (put the latter last and keep the answer - SEO value first). Structure your data and explain what content will be on the page. Prepare a simplified table to appear in the SERPs.


Look for clarity in your articles and teacher phone number list help Google understand your content. It’s all about positioning. Google needs evidence that you are the preferred brand. You need people to search for and click on your brand, especially in combination with your product name.


Google is taking a much more active role and changing for consumers, not for websites. So we need to focus on consumers as well. Thorpe at SearchStars 2018 Data-Driven SEM and SEO Synergies Nikolaj Mogensen Head of Quisma Denmark There are 3 main drivers to create synergies between SEO and SEM.