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Fear of experimenting: Many people worry that they are not naturally funny, or that humor doesn’t fit their brand. "People think of humor as something they get, like, for entertainment, but they never think about what their personal brand of humor is or even what resonates with them," Lianna said. Start small and keep trying. You don't need to be a stand-up comedian to create humorous events.
Fear of offending: This is a common concern, especially for brands that deal with serious topics. Pay attention to what your audience finds funny. Start with safe forms of humor, like observational jokes about industry frustrations or gentle self-deprecation.
Putting up some guardrails and understanding why you’re doing it is key to creating a humorous marketing campaign.

In many cases, being the only brand in your industry to use humor can bring significant advantages. It can make your message more memorable and relatable to your audience, and help you stand out.