We're all quick to jump to tactics that will help us build backlinks, but we often underestimate the impact of developing an optimized internal linking strategy.
What is an internal link?
Internal links are those that point from one page to another on your site.
On the other hand, external links are those that point to a page on another domain.
For example, a link to the SEMrush Features page in this article is an internal link, while a link to the Google Keyword Planner tool is an external link.
Sometimes we focus too much on building natural links from external sources, which can lead to us neglecting internal improvements.
It's an area of SEO where mistakes are often made , so let's take a look at how you can avoid the pitfalls to build a solid strategy that works for you.
Here are the aspects we will cover (through these examples of internal links in HTML):
Understanding the importance of internal links for SEO
Know the different types of internal links
Learn how to audit the internal links on your philippines number list website
Learn how to create an internal linking strategy
Understanding the importance of internal links for SEO
Do internal links help SEO?
The short answer is “yes.”
However, if you want to leverage internal linking to have a real impact on your SEO efforts, you need to dig a little deeper to find out why it's important.
We can divide its benefits into three main points:
1.- Internal links help search engines understand the structure of your website
A strong SEO-based internal linking structure can help search engines find and index your website pages.
In Google's own words : "Some pages are already known because Google has crawled them before. Other pages are discovered when Google follows a link from a known page to a new page."
Using optimized internal links is a sure way to allow Google to regularly discover relevant content on your site.
An added benefit here is that internal links can help demonstrate the contextual relationship between two pages.
When you use internal links correctly, you send a signal that page A is related to page B.
This can be a great way to illustrate your expertis