Digital Marketing: Improve your social media advertising strategy

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According to statistics, 93% of purchasing decisions are influenced by these networks.

For your brand to efficiently use its digital marketing budget on social media, you must be strategic in selecting content, segmenting your audience and managing the frequency of your posts.

At Postedin we present you 7 steps to improve your social media ad strategy and achieve high-performance posts:

1. Determine the objective
Improve your social media advertising strategy

Some of the most common goals are:

Increase traffic: Choose this objective if you need to promote a new brand, service or product. An increase in traffic usually increases conversions.
Gain visibility: This is an ideal goal to boost your brand's reach, gain recognition an azerbaijan mobile phone number list d loyal customers.
Increase engagement: Comments, likes and retweets are very useful when you want to analyze what type of content is most relevant to your audience.
Generate leads : If you want to get subscribers and potential customers, this objective will allow you to attract prospects for your business.
Increase sales: Ideal for promoting offers, new options or features related to your service.
2. Select the social network


You need to determine which networks best suit your brand and audience. Each social network provides you with different formats: Posting on Instagram is not the same as posting on Twitter; in the former, the image is everything, while in the latter, the text makes the difference.

Facebook: Works best for B2C campaigns, ideal for digging deeper into your buyer persona profile and finding potential customers.
Instagram: Make the most of this network by creating impactful visual content. Excellent for driving traffic and converting.
Twitter: Twitter features help you attract new followers and increase brand awareness.
LinkedIn: Ideal for B2B campaigns. Visibility, traffic and potential clients can be acquired on this highly intellectual professional network.
Snapchat: If you have a young audience that loves to have fun, this is your network.
Pinterest: To promote the sale of products or services and drive traffic to your website.
3. Segment your target audience