A successful strategy to create B2B newsletters with which to impact and generate more international leads
Posted: Sat Jan 18, 2025 5:42 am
At a time when companies are increasingly turning to marketing intelligence, B2B digital campaigns are a proven way to create opportunities to win over and retain customers. In this sense, the newsletter is positioned as one of the best marketing tools in the digital world. The reality is that companies are increasingly relying on this tool to present their new products and improve their conversion rate. Newsletters, with a high opening rate, present unique content and allow for the creation and maintenance of strong links with customers. For all these reasons, when creating a newsletter, it is important to develop an appropriate strategy in order to generate more leads.
What is a newsletter?
A newsletter is a communication tool generally used by a company or organization. It is a commercial and informative bulletin that is sent by email periodically to a list of contacts that may include clients, prospects and collaborators. Newsletters usually contain news about a company, offering a clear and concise overview of the latest events that have taken place or are yet to come, as well as new products and promotions. They can be used from both a B2B and B2C perspective.
In the B2B field, newsletters are a particularly interesting tool for companies, as they generate greater engagement among users than social networks do . Indeed, newsletter readers spend more time on a company's website than any other traditional visitor. The main objective of newsletters is not to make sales, but to inform and strengthen the bond with the audience .
Why B2B newsletters are essential in 2022?
While social media has long been the most widely used tool for reaching customers and prospects, the trend for 2022 is to return to the advantages offered by emails. With the implementation of an appropriate strategy, newsletters have proven to be more effective in generating an engaged audience. This is revealed by the figures from several studies:
B2B Newsletter: Which Strategy Should You Choose to Reach Your Audience?
In order to develop your brand image and maintain fruitful relationships with your clients and prospects, it is important to implement a good strategy in the process of creating your B2B newsletter. Without proper prior work, it will be very difficult to achieve objectives such as, for example, creating relationships of trust with your clients, reinforcing the credibility of your company or increasing the traffic to your website.
To ensure results, it is essential to first establish an audience segmentation strategy . Depending on their profile and needs, your contacts must be classified into different categories for which specific content must be created and personalized. Therefore, first of all, it is necessary to collect user data via a subscription form or the download of a white paper, for example.
How to measure the audience of a B2B newsletter?
To know if the strategy deployed is proving effective, it is important to look at the performance indicators or KPIs (Key Performance Indicators), such as the click rate and the opening rate. These types of indicators allow us to know if the initially set objectives are being met. In this sense, emails are a very practical communication tool because the associated performance indicators are easily measurable and are also very precise. Thanks to these indicators, you will be able to know the level of commitment, or engagement, of your audience .
Using a marketing automation tool such as Marketo, HubSpot, Plezi, or NP6 —among others— can also be useful, as it allows you to execute, manage, and automate marketing operations based on predefined scenarios and user behavior. This type of tool centralizes all relevant information and helps you detail and evaluate the performance of your newsletters.
Like other online channels, newsletters are an opportunity to exploit digital data or Data .
How to outsource your B2B newsletter strategy?
It is not always easy to have both the resources and the knowledge necessary to prepare and send newsletters on a regular basis. One option is to use an application or software that automates the creation and sending of newsletters. However, using an external provider , expert in the creation of attractive and personalized content, seems to be a much more interesting option.
Thanks to their expertise and experience, the external provider will be able to create quality newsletters, segment databases and plan appropriate mailings based on the categories created. Another interesting way to promote your products and reach a wider audience is to join a marketplace that has its own newsletter.
8 reasons to use an external provider to manage your B2B newsletter
As we have seen, without a well-developed strategy for creating and distributing B2B newsletters, it is difficult to reach customers, partners and prospects. Turning to an external provider with extensive experience in this field brings with it important advantages. Namely, an external provider will be able to offer you:
Personalized support and attentive listening to your problems and objectives.
A real piece of advice when you may not yet have mastered the art of digital communication.
The foundations of a good marketing strategy to create, maintain and strengthen customer relationships.
A consolidated customer database and high-potential prospects.
Time savings, as the provider is responsible for both the design and layout of the newslette austria mobile phone number list r and its sending.
Knowledge of the public's needs in order to satisfy them and generate positive feedback.
Relevance : the right content, in the right format, to the right place, to the right person, at the right time.
Their expertise in monitoring their digital reputation, their mastery of delivery methods and optimal newsletter deliverability in subscribers' inboxes.
For those who prefer to keep the cards in hand and manage the newsletter sending internally, we have listed in this article all the important points for an efficient newsletter.
Read the article
What is a newsletter?
A newsletter is a communication tool generally used by a company or organization. It is a commercial and informative bulletin that is sent by email periodically to a list of contacts that may include clients, prospects and collaborators. Newsletters usually contain news about a company, offering a clear and concise overview of the latest events that have taken place or are yet to come, as well as new products and promotions. They can be used from both a B2B and B2C perspective.
In the B2B field, newsletters are a particularly interesting tool for companies, as they generate greater engagement among users than social networks do . Indeed, newsletter readers spend more time on a company's website than any other traditional visitor. The main objective of newsletters is not to make sales, but to inform and strengthen the bond with the audience .
Why B2B newsletters are essential in 2022?
While social media has long been the most widely used tool for reaching customers and prospects, the trend for 2022 is to return to the advantages offered by emails. With the implementation of an appropriate strategy, newsletters have proven to be more effective in generating an engaged audience. This is revealed by the figures from several studies:
B2B Newsletter: Which Strategy Should You Choose to Reach Your Audience?
In order to develop your brand image and maintain fruitful relationships with your clients and prospects, it is important to implement a good strategy in the process of creating your B2B newsletter. Without proper prior work, it will be very difficult to achieve objectives such as, for example, creating relationships of trust with your clients, reinforcing the credibility of your company or increasing the traffic to your website.
To ensure results, it is essential to first establish an audience segmentation strategy . Depending on their profile and needs, your contacts must be classified into different categories for which specific content must be created and personalized. Therefore, first of all, it is necessary to collect user data via a subscription form or the download of a white paper, for example.
How to measure the audience of a B2B newsletter?
To know if the strategy deployed is proving effective, it is important to look at the performance indicators or KPIs (Key Performance Indicators), such as the click rate and the opening rate. These types of indicators allow us to know if the initially set objectives are being met. In this sense, emails are a very practical communication tool because the associated performance indicators are easily measurable and are also very precise. Thanks to these indicators, you will be able to know the level of commitment, or engagement, of your audience .
Using a marketing automation tool such as Marketo, HubSpot, Plezi, or NP6 —among others— can also be useful, as it allows you to execute, manage, and automate marketing operations based on predefined scenarios and user behavior. This type of tool centralizes all relevant information and helps you detail and evaluate the performance of your newsletters.
Like other online channels, newsletters are an opportunity to exploit digital data or Data .
How to outsource your B2B newsletter strategy?
It is not always easy to have both the resources and the knowledge necessary to prepare and send newsletters on a regular basis. One option is to use an application or software that automates the creation and sending of newsletters. However, using an external provider , expert in the creation of attractive and personalized content, seems to be a much more interesting option.
Thanks to their expertise and experience, the external provider will be able to create quality newsletters, segment databases and plan appropriate mailings based on the categories created. Another interesting way to promote your products and reach a wider audience is to join a marketplace that has its own newsletter.
8 reasons to use an external provider to manage your B2B newsletter
As we have seen, without a well-developed strategy for creating and distributing B2B newsletters, it is difficult to reach customers, partners and prospects. Turning to an external provider with extensive experience in this field brings with it important advantages. Namely, an external provider will be able to offer you:
Personalized support and attentive listening to your problems and objectives.
A real piece of advice when you may not yet have mastered the art of digital communication.
The foundations of a good marketing strategy to create, maintain and strengthen customer relationships.
A consolidated customer database and high-potential prospects.
Time savings, as the provider is responsible for both the design and layout of the newslette austria mobile phone number list r and its sending.
Knowledge of the public's needs in order to satisfy them and generate positive feedback.
Relevance : the right content, in the right format, to the right place, to the right person, at the right time.
Their expertise in monitoring their digital reputation, their mastery of delivery methods and optimal newsletter deliverability in subscribers' inboxes.
For those who prefer to keep the cards in hand and manage the newsletter sending internally, we have listed in this article all the important points for an efficient newsletter.
Read the article