5. Develop an external link strategy
Posted: Sat Jan 18, 2025 5:34 am
A good B2B marketing strategy should facilitate the generation of quality leads. This is achieved through careful link building, based on actions that encourage third-party sites to provide links to your pages . These external links are especially important when it comes to Google's algorithms, which give great importance to this aspect when determining rankings in the SERPs. Through this strategy, you identify the sites that are relevant to your sector and then create articles of interest for those sites to publish. This can take some time, but it is very effective.
Publishing content on relevant websites will allow you to have better referencing and generate more organic traffic to your website.
6. Optimize the user experience
In order to generate leads through their positioning in the SERPs, companies cannot afford to overlook the user experience, which corresponds to the experience a user has when visiting their website .
There are several factors that influence the natural referencing of your pages, such as the usefulness of the information provided, the fluidity of navigation, ease of use on smartphones and tablets, and the general ergonomics of the site. Google heavily penalizes sites that do not facilitate access to information.
To appear in the top search results, it is now mandatory to have a site that is based on responsive web design , i.e. a site that benefits from optimal display on all mobile devices. An optimized network of internal links is another important asset, capable of generating more traffic as well as facilitating the purchasing process in B2B.
A B2B referencing strategy is a long-term process, so it goes through several important steps before generating quality leads. From creating content with high added value to choosing keywords, as well as optimizing the user experience, th australia mobile phone number list e best practices to improve your positioning are diverse and sometimes complex. Finally, with the constant evolution of Google algorithms and, in order to maintain the greatest possible online visibility, it is important to regularly observe some indicators with greater relevance, such as traffic and conversion rate, among others.
Would you like to attract more qualified B2B leads to your products or services to grow your business?
We master SEO techniques to optimize your permanent and natural positioning in search engines while improving your web presence.
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Publishing content on relevant websites will allow you to have better referencing and generate more organic traffic to your website.
6. Optimize the user experience
In order to generate leads through their positioning in the SERPs, companies cannot afford to overlook the user experience, which corresponds to the experience a user has when visiting their website .
There are several factors that influence the natural referencing of your pages, such as the usefulness of the information provided, the fluidity of navigation, ease of use on smartphones and tablets, and the general ergonomics of the site. Google heavily penalizes sites that do not facilitate access to information.
To appear in the top search results, it is now mandatory to have a site that is based on responsive web design , i.e. a site that benefits from optimal display on all mobile devices. An optimized network of internal links is another important asset, capable of generating more traffic as well as facilitating the purchasing process in B2B.
A B2B referencing strategy is a long-term process, so it goes through several important steps before generating quality leads. From creating content with high added value to choosing keywords, as well as optimizing the user experience, th australia mobile phone number list e best practices to improve your positioning are diverse and sometimes complex. Finally, with the constant evolution of Google algorithms and, in order to maintain the greatest possible online visibility, it is important to regularly observe some indicators with greater relevance, such as traffic and conversion rate, among others.
Would you like to attract more qualified B2B leads to your products or services to grow your business?
We master SEO techniques to optimize your permanent and natural positioning in search engines while improving your web presence.
Check out our SEO offer for B2B