Example of a quiz for Kolomna
Posted: Sat Jan 18, 2025 5:19 am
We have collected the simplest quizzes, without branches and a large number of questions. As a result of the tests, we found several interesting moves that give the maximum effect:
1. Quizzes were integrated as a VK Mini Apps application to avoid directing visitors to a third-party link.
2. The colors of the quiz were made to match the VK corporate style so that the quiz would not stand out, and the picture was removed from the start page.
3. Added bonuses for those who reach the end.
4. Added a consultant to the questions to add a indonesia phone number list friendly atmosphere and handle customer concerns.
5. Added messengers at the end to give choice and more trust.
Analytics in the quiz
We connected internal quiz analytics, and this helped us understand where else we could tweak quizzes and increase conversion. We saw flaws even in our simple funnel.
We found out that 50% of girls leave the quiz on the first screen.
The offers correspond to what was stated in the advertisement, so we rejected this option. But the idea that the girl is leaving because of "loss of contact" with the social network where she clicked on the link has already prompted specific actions.
1. Quizzes were integrated as a VK Mini Apps application to avoid directing visitors to a third-party link.
2. The colors of the quiz were made to match the VK corporate style so that the quiz would not stand out, and the picture was removed from the start page.
3. Added bonuses for those who reach the end.
4. Added a consultant to the questions to add a indonesia phone number list friendly atmosphere and handle customer concerns.
5. Added messengers at the end to give choice and more trust.
Analytics in the quiz
We connected internal quiz analytics, and this helped us understand where else we could tweak quizzes and increase conversion. We saw flaws even in our simple funnel.
We found out that 50% of girls leave the quiz on the first screen.
The offers correspond to what was stated in the advertisement, so we rejected this option. But the idea that the girl is leaving because of "loss of contact" with the social network where she clicked on the link has already prompted specific actions.