Quiz instead of website generates leads for cleaning company

[sohanuzzaman57]

This is Anatoly Firsanov, founder of the FirsanovTeam marketing agency . I want to share one of the recent cases, how we attracted 86 applications for a cleaning company.

Client and task
The cleaning company worked without a website, there was only a group on VKontakte. We needed to quickly create a landing page for promotion to attract applications.

The competition in the niche has increased denmark phone number list significantly over the past 3 years. If previously an application from advertising cost 500 rubles, now the price of a lead has increased to 900-2000 rubles.

Task: Lead generation

Campaign period: September 1st to October 31st

Traffic: contextual advertising in Yandex Direct and YAN

Campaign budget: 160,000 rubles

Target audience:

men and women, 27–45 years old
social status - entrepreneurs, managers, IT specialists, housewives
income level - average income per person over 50,000 rubles
Geo: Yekaterinburg and Sverdlovsk region