Make a list of secondary keywords

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Secondary keywords are like companions to the main keyword, as they help clarify the context and expand the reach of the content.

Secondary keywords became important after Google's Hummingbird update that allowed search algorithms to understand the meaning of a search term instead of just matching words.

Example : Think of “jaguar” – are we talking about the animal or the car? Secondary keywords like “big cat” or “wildlife” clarify the animal, while “luxury vehicle” or “sports car” point to the car.

These conceptually related terms are often referred to as LSI (latent semantic index) keywords . They are not always synonyms, but they help search engines understand the context of the content.

Note: While they may not be SEO magic bullets, including secondary keywords is a solid practice.

3. Perform a SERP analysis
In a SERP analysis, you investigate what makes the top-ranking pages for your belgium whatsapp number data target keyword successful and use that information to give your post a competitive advantage.

When analyzing each of the top-ranking pages, pay attention to the key elements:

SERP Features : These are the "extras" in the search results, which improve visibility. An example is the featured snippet, which is that attention-grabbing box at the top of the page.
ClickUp SEO Content Brief Template

Other common SERP features to consider:

Rich Snippets : Visual enhancements to search results, such as star ratings for product reviews
People Also Ask (PAA) : Question boxes that expand with answers to related queries, especially those beginning with "what," "why," "when," etc.
Information panels : Information blocks on specific topics, brands or companies
Keeping track of all this SERP data can be overwhelming, which is why ClickUp Docs comes in handy.