Although it is not very tangible, information has become an asset that is as important, if not more important, than other physical assets. Since companies are highly dependent on it, it is generally necessary to have specific management to take care of the matter. If data is not maintained and controlled properly, the company will certainly suffer losses.
It has been a long time since simply storing and generating data was enough. Companies need to offer managers more options so they can develop their action plans. In other words, being able to obtain, organize, analyze and interpret data (internal or external) is essential to survive in the market.
Information management
Information management is a methodology that involves the techniques and knowledge used in collecting, processing, storing and distributing data. The organization of this flow in organizations provides material for strategic decisions and subsidies for technological innovations.
Managing the large volume of information that a whatsapp saudi arabia depends on is not easy. That is why it is common to make mistakes. One of the biggest mistakes is to centralize its management in one person. When this happens, there is a risk of a distorted view and an inadequate interpretation of the data.
It is also important to remember that people fail, get tired, get stressed, have personal problems and all of this negatively influences the corporate routine. To avoid this trap, the best option is to share information and have a policy of training and education for successors, which stimulates managerial thinking.
Technology
Investing in people is essential, but it is necessary to have technological support. Just as, when managed properly, data serves as the basis for business decisions and the definition of strategies, the lack of adequate management can cause financial losses and loss of competitive advantage.
With technological advances, customer demands have increased — they now have access to a lot of information and can choose companies that are more aligned with their profile and needs. Information management helps organizations meet these expectations.
This is possible because technology makes all the systems, which were previously individual and met specific demands of each area,talkbetween themselves (with the transfer of information, the crossing of data and the presentation of statistics and management information).
It is clear, therefore, that Information Technology (IT) plays an essential role in information management. It is responsible for developing procedures and routines to optimize the creation, flow, learning, protection and sharing of knowledge in any organization.
Benefits
Information management increases the ability to learn from the environment and incorporate knowledge into processes. The benefits of effective information management include:
Process streamlining
Organized (and accessible) information and objective statistical data help managers understand the value chain of organizational processes from end to end. This makes it possible to invest in actions to improve workflows.
From this perspective, it is easy to identify the necessary improvement actions for workflows, since process bottlenecks are highlighted. This eliminates unnecessary steps, standardizes repeatable processes, reduces operational risks and has greater control over processes.
Optimization of internal communication
The main element of the communication process is information. In the corporate environment, internal communication is strategic and should be prioritized. In general, when employees perceive information being shared, they feel part of the process and, consequently, become more engaged.
Greater efficiency
With the improvement in the fluidity of communication and operational work flows, there is a gain in efficiency in management: more can be done with less if there is better direction of financial resources, in addition to there beingcost reductionwith streamlined workflows and elimination of waste.
More productivity
When the company's entire production process is known, it is possible to allocate human and technological resources in an optimized way to avoid bottlenecks or overload. Furthermore, if there is an accessible knowledge base, the culture of correctness, responsibility and quality is encouraged.
Management improvement
The basis for improvement is the intelligence of these technologies. They allow, among other things, the automatic generation (faster, more reliable and complete) of reports, secure access to strategic information, the use of consistent performance indicators and access to data for defining strategies and decision-making.
Customer satisfaction
Satisfying the consumer is one of the main goals of any company. Information management helps to meet deadlines, provide faster responses, build customer loyalty (and gain word-of-mouth publicity) and, consequently, increase market share.
Suitable solution
Each business has its own specificities. The same goes for the solutions available on the market. It is likely that one of these options, even if it does not completely fit the company's reality, can be customized for it.
In general, these are Enterprise Resource Planning (ERP) tools — which approach the company holistically. Thus, they present, in real time, a diagnosis of all areas and all processes, as well as offering strategic responses for different areas.
Some of them are intelligent and proactive. In other words, they can, based on the information collected, monitored and processed, identify, for example, that a customer has stopped buying a certain product (which they used to consume frequently) and alert the team, in addition toanalyze the data, understand each client’s habits and help structure strategies.
More strategic manager
The role of the manager is to be strategic. To manage efficiently, he or she needs people and technology. For this reason, he or she must seek the necessary resources so that the organization can respond quickly to market developments, be prepared to face risks and be ready to seize opportunities.