Internal Search is quite interesting to segment as well

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For the story, Google did not understand we were a UK site: .com TLD, server in California, and Google Webmaster tools not yet implemented). Without looking at the UK segment exclusively, we would have taken the wrong business decision. Segmenting by keywords: This one is quite obvious for most of the SEOmoz community I guess. Adwords is probably the most transparent ad network, and you can easily see which keyword converts, which one does not.


The ROI is quite straight forward to measure.: It is v germany email list ery important to understand which visitors use internal Search, and if those people convert more than average! Very easy to set up on Google Analytics. Quite insightful, isn’t it? The conversion rate is 5-6 times higher for visits with Site Search than visits without Site Search! Content Segmentation (very useful for Linbait analysis) Let’s say you made very good linkbait content which went viral and gave you a lot of inbound links.




As everyone knows, the SEO benefit is amazing, but did the post on its own lead to conversions? Did visitors signed up to your blog or Newsletter after finding out about your site? How could we measure this! Well, nothing easier. You can easily segment your data to show only visits and visitors which had your linkbait page as an entry page. That way you can quickly appreciate the value of your linkbait (excluding the SEO benefit).