The rule is simple — follow up 1–3 times when users don’t answer.
More than two-thirds of potential internet transactions are abandoned before completion but think of it more as an opportunity. Even though they didn't complete the deal, understanding what these customers truly considered purchasing from you might help you understand their interests and improve the effectiveness of your future promotional outreach. Plus, some of them could actually get distracted and forget that they were going to buy something and are just waiting for your reminder.
Just take a look at the variety of marketing channels influencing online purchase decisions in the United States in 2022.
Think about what combination of channels for follow-ups can benefit your business the most.
8. Develop long-lasting relationships
In-app purchases perform better when the users' engagement level is already average. A consumer who has spent a lot of time in your app and is aware of the possible purchases and the benefits they can offer is far more likely to make a purchase than someone who hasn't.
Start from the start and end with the end. Long-lasting relations don’t come out of nowhere, they begin with the valuable onboarding procedure or a short but useful guide that details your app's features so that users may learn more about it.
Be an assistant for your audience. They downloaded your app for some purpose, so help them fulfill it. Think, what are in-app purchases’ biggest benefit for users? How can you make their interaction with the app better? Seek help from data. Same as with personalization, data is the queen — when using it right, it helps to keep users engaged with your app on a regular basis.