Make your goals specific and measurable, such as:
Attract X% of the total market (TAM).
Increase organic traffic by X%.
Get X% more leads in a year.
Tip: To track your progress and see the impact on your blog with the right metrics, choose a goal-setting framework that best fits your needs.
For example, SMART, CLEAR, KPIs, or OKRs .
Define your target audience
Your blog readers will not always be buyers of your products.
Make sure you are informed about what your audience wants on an individual sample cell phone number in philippines level so you can work on reaching them with tailored and optimized content.
Create a portrait of each profile by specifying their age, gender, interests, education, job title and exploit the Jobs to be Done (JTBD) framework as part of your ultimate content strategy guide to develop a deeper understanding of their needs.
Decide on the content you are going to publish
Think about what value you will provide with your content and how you can differentiate yourself from your competitors' blogs.
Next, create a mission statement for your blog.
It includes the company's unique vision of content, the value it provides, the audience it benefits, and the principles it stands for.
With this in mind, decide on the content you are going to publish.
One approach is to consider two types of content strategies, namely publications and libraries , according to Andy Crestodina:
Publications cover the latest industry news and trending topics that may become irrelevant in the future. This content is most often distributed via email and social media to audiences who have subscribed to a mailing list or among your followers.
Libraries focused on evergreen content such as guides, best practices, and “how to” content. This content is distributed organically in search engines and makes your audience aware of your brand.