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By enabling fast and scalable SQL queries, BigQuery helps companies like Spotify and Airbnb personalize user experiences, optimize operations, and analyze data in real time. In addition, this solution generates applications for several areas, such as improving marketing strategies, industrial operations, and data accessibility. It is definitely of utmost importance in the digital transformation journey and in gaining competitive advantage and has several benefits, such as cost flexibility, robust security, and easy integration with other tools.
In this article, we'll explore how industry-leading email list france are leveraging BigQuery to their advantage and how it can be acompetitive advantagefor your business. Now, check out the topics we will cover:
What is BigQuery?
What are the main features of BigQuery;
How is BigQuery transforming businesses?
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What is BigQuery?
BigQuery is a large-scale data storage and analytics service offered by Google Cloud. It allows companies to perform SQL queries on big data without having to manage the underlying infrastructure.
BigQuery: Process large volumes of data in the cloud
First of all, one of the main benefits of BigQuery is that it offers scalability and flexibility, allowing companies to pay only for what they use. In addition, the platform guarantees robust security, with encryption and automatic data replication.
What are the main features of BigQuery?
To better understand how BigQuery can benefit your business, it's important to know some of its key features:
Cost controls: Pricing models include on-demand options, where the company pays only for the data processed;
Flexible data management: the platform allows data to be loaded from Google Cloud Storage or Cloud Datastore. Information is streamed at 100,000 lines per second. This makes analysis easierreal timeand the integration of different data flows;
Focus on security: BigQuery ensures complete control over thedata access. Thus, shared datasets do not affect the cost or performance of queries;
Deep integration: In addition to SQL queries, BigQuery easily integrates with other Google Cloud tools and open source solutions such as Cloud Dataflow, Spark, and Hadoop, enabling comprehensive and customized analysis.
How BigQuery makes life easier for data scientists
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How BigQuery is transforming businesses
To really understand how BigQuery works, check out howbig companiesuse the tool. This information is based on the State of Data Brazil 2023 survey , byData Hackersin partnership with Bain & Company and Google Cloud's own case studies.
Spotify: Music Personalization and Recommendation
THESpotify, one of the music streaming giants, deals with a huge amount of data generated daily by millions of users. Therefore, to manage and analyze this information, BigQuery comes into play.
It generates insights into listener behavior, identifies trends, and personalizes the music experience for Discover This Week and Daily Mix playlists .
Walmart: Optimizing Sales and Customer Experience
As one of the largest retail chains in the United States,Walmartfaces the challenge of analyzing vast volumes of data from its stores and e-commerce.
In this scenario, BigQuery is used to monitor and analyze sales data. This way, it is possible to understand customer behavior, adjust prices according to demand and seasonality, and identify new opportunities.
Airbnb: Improving the Travel Experience
THEAirbnb, known for connecting travelers with hosts around the world, generates a large volume of data related to listings, reservations, and user profiles. So, to deal with this vast amount of information, Airbnb turns to BigQuery.
This way, it is possible to continuously improve the customer experience and the effectiveness of your operations.
Home Depot: Marketing Strategy and Data Integration
Home Depot experienced significant growth during the pandemic. To adapt its marketing strategy and handle the increased traffic and revenue, the company adopted BigQuery.
So she created an architecture ofdata lake, which combines data from multiple sources. This allows for the development of complete customer profiles and optimization of the shopping experience, both in physical stores and online.
BigQuery + Looker: solution for accessing big data
Boticário Group: digital transformation and data culture
THEBoticario Group, a giant in the Brazilian cosmetics industry, has used BigQuery as a fundamental pillar in its journey ofdigital transformation.
The company created a data catalog that makes it easier to discover and access information stored in BigQuery. This makes it possible to make strategic decisions and optimize processes.
Furthermore, the platform allowed different sectors of the company to use data collaboratively, promoting a strong data culture.
Suzano: democratization and efficiency in data access
THESuzano, from the eucalyptus pulp sector, faced the challenge of centralizing and democratizing thedata access. Migrating to Google Cloud and using BigQuery made it possible to integrate data from different sources and make it available in real time.
The company also invested in employee training to ensure efficient use of the platform, which is crucial for a company to become data driven .