Customers who use the platform's credit card will have access to coupons with up to 70% discount on selected products, while those who choose to use the credit line or available balance in the account will be able to count on discounts of up to 20%.
These conditions are especially attractive for consumers looking to pay for their purchases in installments and ensure they don't compromise their budget at the end of the month.
In addition to the discounts already mentioned, Mercado Livre will also offer chinese overseas africa database special promotions for members of the Meli+ program , which includes benefits such as cashback, shipping discounts, and additional advantages on streaming services and extended installments.
Cashback, for example, will be deposited directly into the customer's Mercado Pago account, which makes the reward process even more practical and faster. For consumers planning higher-value purchases, such as electronics and home appliances, these conditions can represent significant savings.
Consumer preferences on Black Friday
According to a survey carried out by Mercado Pago, the purchase intention for Black Friday 2024 is even greater than last year.
Around 85% of respondents said they intend to make purchases during the event, a 5% increase compared to 2023.
Furthermore, there was an increase in the amount that consumers are willing to spend: 27% plan to spend between R$1,000 and R$2,000, while 25% are willing to spend more than R$2,000, showing an increase in consumer confidence and expectations for the date.
The most sought-after products during Black Friday continue to be electronics, household appliances, cell phones and notebooks , with a great emphasis also on home and decoration items, a category that has grown considerably in recent years.
What is striking is the fact that many consumers are already planning their purchases in advance, taking the opportunity to compare prices and define the best payment strategies.
This presents an opportunity to ensure your offerings are attractive enough to capture both planned shoppers and last-minute shoppers.
5 mistakes you need to avoid on Black Friday 2024
Flexible payment options
To make shopping even easier during Black Friday, Mercado Pago is offering a variety of flexible payment options. Credit cards continue to be the most popular payment method among consumers, with 54% of transactions being made this way. In addition, the platform's credit line has been gaining more and more traction, allowing consumers to pay for their purchases in up to 12 installments, with competitive interest rates.