How are Google local results determined?

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In order for your company to appear in user results, you must know some of the factors that influence positioning:

Relevance
The importance of the information you add is due to the fact that Google, through its algorithms, is responsible for determining how relevant your location may be for a potential consumer.

For example, if someone wants to find a sportswear store near their location, the system will probably prioritize those companies that clarify that they sell these garments over those that only mention that they sell urban clothing.

Distance
When a person searches on Google, they have the option of entering the business they are looking for and also the area in which they want it to appear.

If you type “barber shop Las Condes”, you will see salons in that area of ​​Santiago. However, if you enter only the type of business, the results will be based on the location of your device (if you have geolocation enabled).

Notoriety
The system tries to transfer the popularity that companies have outside the Internet to its platform.

You know well that a restaurant with fifty years of experience is probably better known by people than one that is just starting out.

However, the system is also based on information obtained from the web: your company may be mentioned in the media or on specialized sites. In addition, the reputation of your company on Google is essential.

Managing reputation: another key aspect in Google My Business
In addition to the information you add about your business, there is data that users will see when they phone number germany find your company on Google that will not be added by you, but by them.

Based on their shopping experience, they will give your company a rating (from one to five stars) and can give their opinion on the service you provide.

This aspect is key because the more positive reviews you achieve, the greater the importance Google will give your organization to place it among the top local results.

Even if someone sees negative reviews, they will probably decide not to buy from you.

Given this scenario, it is crucial that your service or product meets customer expectations, which will generate more good ratings.

If you receive bad feedback from a user, you can respond to them to resolve their issue and show the community that you care about your customers.

Start growing your business right now! With Google My Business, thousands of people can find your business every day. Create your profile and watch more customers start coming to your company.