Email Automation refers to email flows that are activated when the user, client or visitor meets a certain condition or criterion that you have previously defined.
When setting up these flows, you can choose from many conditions. For example, On-Site phone code philippines Behavior. This functionality refers to when a visitor to your website navigated, for example, to a certain section or category of your page. For example: Men's Shoes.
In that case, you can set up an Email with your best-selling items in that category or with your new season releases, and have that Email arrive in the Inbox 1 hour or 1 day after they have stopped browsing your Site.
It is worth noting that this only works with users who are already part of your Subscriber Database, which is why it is very important to try to have a visible Form on your Website inviting them to subscribe to your Newsletter, or a pop-up window. This way you can make sure that you can carry out this type of automation with more and more contacts.
This is just one of the examples that you can apply to your Email Automation strategy. This type of automated flows are useful for:
Reaching your Subscribers with content they find interesting
Contacting potential customers when they are still “warm” to buying one of your products
Save your teams time and effort while you focus on other parts of the business
Correct any changes or improvements to your email flows in time
8 Email Campaigns that can't be missing in an E-commerce
Every successful online store has, of the next 8 Email Campaigns, 7 are sure to work.
And they don't do it for fun. They have simply incorporated them into their digital strategy because they are of great value to their overall shopping experience. Plus, they bring them results. And profits.
Let's see, then, which Email Automation Campaigns you should not miss having in your E-commerce.