Below are the six steps australia contact data you should take to ensure you send an email blast the right way.
1. Make sure you have a high-quality email list
It’s vital that you build your email list using customers who have opted in, or data that is covered by legitimate interest, so they know how you’ll use their data and how you’ll use it to communicate with them. This is to ensure you’re compliant with privacy regulations such as GDPR.
For more information on building an email list, read our blog post on getting started with email marketing.
2. Ensure that your contacts can unsubscribe and manage their preferences easily
Everyone has the right to change their mind, so a clear and fully functional way to unsubscribe from an email list is required. This prevents you from developing a poor reputation and falling foul of data protection laws.
3. Ensure the content in your emails is high-quality
Building an email list is one thing, but creating content that’s high-quality and relevant to your audience is imperative. Try to make your emails as engaging and succinct as possible and include a clear and simple call to action. Where possible, personalise your email, such as by addressing the recipient by their name.
4. Test your email before sending
What’s worse than an irrelevant blast email that may be perceived as spam? An irrelevant blast email that will definitely be perceived as spam because there are issues with the formatting, links are broken and the personalisations don’t work. Make sure you test your email before sending it to catch any potential errors.