information must be very present in the previous B2B Commercial Management

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It is very common to see a client's information in a very disorganized way in B2B organizations, whether in Excel spreadsheets, billing programs or even in people's heads. Technology, through tools such as CRM or a CDP, allows all this information to be connected, correlated and associated with a specific moment in time in order to adapt to it.

This updated and easily viewable , for example in the preparation of meetings with clients , design of B2B Content strategy and in the adaptation of messages and tools.

Again, proper alignment of the Marketing and Sales teams will help kuwait phone number owner articulate all this information into a personalized and consultative value proposition.

All of this requires time and a huge cultural change in the ways of managing B2B sales teams. You probably don’t have to be on the street as much anymore to be a great salesperson or have a profitable sales network.



Partner: my client, my project partner
Ignoring or wasting the immense value of a customer to participate in the development of products, services, business, etc. is something that many companies are not willing, strategically, to waste.

There are parts of your B2B value proposition that your client will know better than you since they know how they work for their (or your) end customer.