Stages of a director's work
Posted: Sun Jan 12, 2025 6:21 am
When a client contacts an online agency, the marketing team will need a precise technical task from the customer. General formulations such as "Increase brand awareness" or "Promote a website" are not suitable. It is necessary to define specific quantitative performance indicators to avoid misunderstandings and mutual claims. For example, "Bring the website to the top 10 search results in X months", "Ensure 100 unique visitors per day", etc.
Stages of a director's work
Source: shutterstock.com
The work process of a director, which begins with a client's request to an Internet marketing agency, includes several key stages:
Negotiations with the customer . At this stage, the desired results are discussed, the task is clarified, the time frame is determined, and the tools for evaluating the effectiveness of online advertising activities are selected.
Research of the client's business . Includes azerbaijan phone data analysis of the company's activities, study of competitors and needs of the target audience. The client can suggest significant keywords by which buyers will search for its products or services.
Development of a semantic core . A database of basic queries is created — 100-200 key phrases on the topic are selected using special tools. Filtering is performed: ineffective, duplicates and irrelevant lexemes (for example, with mentions of other regions, competitors) are removed. Key phrases are grouped by important characteristics.
Development of advertising campaigns (AC) for queries . Each of them is configured taking into account the geographic region of promotion, which includes both specific cities or regions where the company sells goods or services, and those it seeks to enter. The optimal time of impressions is specified (for most B2B products, this coincides with working days). The retargeting mechanism is turned on.
Setting rates for clicks on PR campaign materials and budget formation . These figures depend on the number of clients the customer wants to attract through online promotion. The director discusses the budget with him, based on conversion forecasts and preliminary clickability indicators of ads. During the first campaigns, these metrics are approximate and are adjusted 2-3 weeks after their start.
PR campaign administration . Daily analysis of ad effectiveness is conducted, while texts with low CTR are adjusted. Interim and detailed reports showing advertising impact statistics are provided to the client.
Stages of a director's work
Source: shutterstock.com
The work process of a director, which begins with a client's request to an Internet marketing agency, includes several key stages:
Negotiations with the customer . At this stage, the desired results are discussed, the task is clarified, the time frame is determined, and the tools for evaluating the effectiveness of online advertising activities are selected.
Research of the client's business . Includes azerbaijan phone data analysis of the company's activities, study of competitors and needs of the target audience. The client can suggest significant keywords by which buyers will search for its products or services.
Development of a semantic core . A database of basic queries is created — 100-200 key phrases on the topic are selected using special tools. Filtering is performed: ineffective, duplicates and irrelevant lexemes (for example, with mentions of other regions, competitors) are removed. Key phrases are grouped by important characteristics.
Development of advertising campaigns (AC) for queries . Each of them is configured taking into account the geographic region of promotion, which includes both specific cities or regions where the company sells goods or services, and those it seeks to enter. The optimal time of impressions is specified (for most B2B products, this coincides with working days). The retargeting mechanism is turned on.
Setting rates for clicks on PR campaign materials and budget formation . These figures depend on the number of clients the customer wants to attract through online promotion. The director discusses the budget with him, based on conversion forecasts and preliminary clickability indicators of ads. During the first campaigns, these metrics are approximate and are adjusted 2-3 weeks after their start.
PR campaign administration . Daily analysis of ad effectiveness is conducted, while texts with low CTR are adjusted. Interim and detailed reports showing advertising impact statistics are provided to the client.