analysis of Winicar by the Yupeach collective

[mdsojolh444]

Very nice site overall! We quickly understand the offer and the purchase and sale tunnels are done easily.

some details of usage and hierarchy that can be improved:

We don't have control over the functions of the YouTube player on the video in use
How it works can be brought up earlier in the user journey and stated more simply.
The partners would be less imposing lower down
A little more space between the headings would help with the overall reading.
Analysis of Winicar Conversion by Quentin Sureau
Home Page

Objectives: Separate sellers from buyers and bring them into the funnel as quickly as possible. Bring credibility to the site.

Two CTAs highlighted stand out and are very clear. However, it was decided to put the CTA “Discover cars” in green, which puts it more prominently than “Sell”. Recruiting salespeople seems theoretically more difficult to me, so this choice surprised me. What was your reasoning on this point?
Reassurance elements: Very good, but the banner is too high, which means that we don't see the partners early enough, even though it is an equally strong reassurance element.
150 inspection points > is only for sellers a priori. It might be more relevant chinese overseas canada database to highlight "Buy & sell online. Without moving an inch." and move the 150 inspection points to the /sell page.
No "sticky header" > the "buy" and "sell" actions could be more visible once you scroll and have access to the reassurance elements.
I think the testimonial banner would benefit from being reduced. Some of the photos are poor quality, and the message gets across just as well on a smaller format.
This would allow us to better promote “They’re talking about us”

Sell

Objectives: Take the form as quickly as possible and explain how it works.

The wording of the CTA is surprising "Get an estimate": I didn't immediately understand that it was an estimate of the price of my car. In the shoes of a salesperson, I'm afraid of applying for a paid service, of an amount that remains to be determined, and that this page will allow me to know the amount of the commission that I will have to pay.

This car price estimate is free, which is not natural and is a very good value proposition. I think explaining it in the CTA in an explicit way would greatly increase the click rate.

Explanation of the concept

I think it is possible to summarize the three steps more effectively (in the form of a timeline for example).

Again, make it clear that the service is free. Additional information about the business model should be available on this page.

Form

Objectives: Form validation rate

Overall very well done but here again, no details are given on the price of this personalized rating.

Many visitors may fall into the "not applicable" category if they are outside Paris, or looking to sell a car with mileage > 100,000 km.

For you, it may be interesting to collect the email of these people to be able to contact them again when your service is available in their region. This can help you have a user base when you deploy the service. (edited)

Buy

Car Models Menu

Not many filters, and very light segmentation. Filtering by price, mileage, etc., will eventually be inevitable (we hope so), and quickly gives an impression of exhaustiveness.
Not convinced by the "Cars sold", I think that a "Already XX cars sold on winicar" is more effective.