How to create a client profile using the 5W method
Posted: Sun Jan 12, 2025 4:14 am
How to create a portrait of an ideal client? One of the most effective methods is the 5W method, developed by Mark Sherrington. It is based on five key questions:
What do you sell?
Who is your target audience?
Why do people buy your products or services?
When do they usually shop?
Where can I find information about your company on the Internet?
Answering them will help you gather basic information about the buyer. However, to obtain a more detailed portrait, you will need to conduct additional research.
Research your customers. Find out who they are, how they behave, and what they buy.
Talk to consumers to find out what they think and what they expect.
Research your market and competitors. This will help you stand out and better understand your customers.
Services for creating a customer portrait
There are many tools on the brazil phone data Internet that help create a portrait of the target audience client and, based on the collected data, make a detailed description:
Xtensio . Free program that helps you find out who your ideal buyer is. You can customize the program for yourself. To do this, you need to register.
Digital Marketer . A template that helps create a customer image. It already has fields that need to be filled in. The template can be downloaded.
Demand Metric . A table that has sections for different consumers. This is useful for consolidating information in one place.
Marketo . Unlike other tools, it helps create a customer image using a purchase map.
Filestage . Service with a beautiful design. The template has sections for tags and archetypes. Versions in PowerPoint and PDF formats.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153274
How many client portraits should there be?
At first glance it may seem that everything is simple, but it is not. There are two important points: how many buyers and how many goods.
How many client portraits should there be?
Source: shutterstock.com
Let's look at this using the example of a company that sells vacuum cleaners. It has five models of this product: a cheap one, two inexpensive ones, an expensive one, and a very expensive one. Their prices vary greatly. For example, let's imagine that the buyers of these vacuum cleaners do not intersect, although in fact this is not the case. There will always be those who choose an expensive vacuum cleaner.
Each group of people has its own characteristics. The same product can be interesting for both a person who is just starting his own business and for the chief engineer at a large plant. Each of them requires a different approach.
To understand how many people can buy a product, you need to calculate how many groups of people will be interested in it. That's all. For example, there are three groups that can buy budget vacuum cleaners, three groups - mid-priced, two groups - premium and four groups - luxury.
3 + 3 + 2 + 4 = 11.
What do you sell?
Who is your target audience?
Why do people buy your products or services?
When do they usually shop?
Where can I find information about your company on the Internet?
Answering them will help you gather basic information about the buyer. However, to obtain a more detailed portrait, you will need to conduct additional research.
Research your customers. Find out who they are, how they behave, and what they buy.
Talk to consumers to find out what they think and what they expect.
Research your market and competitors. This will help you stand out and better understand your customers.
Services for creating a customer portrait
There are many tools on the brazil phone data Internet that help create a portrait of the target audience client and, based on the collected data, make a detailed description:
Xtensio . Free program that helps you find out who your ideal buyer is. You can customize the program for yourself. To do this, you need to register.
Digital Marketer . A template that helps create a customer image. It already has fields that need to be filled in. The template can be downloaded.
Demand Metric . A table that has sections for different consumers. This is useful for consolidating information in one place.
Marketo . Unlike other tools, it helps create a customer image using a purchase map.
Filestage . Service with a beautiful design. The template has sections for tags and archetypes. Versions in PowerPoint and PDF formats.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
Read more posts on my personal blog:
I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template
Already downloaded
153274
How many client portraits should there be?
At first glance it may seem that everything is simple, but it is not. There are two important points: how many buyers and how many goods.
How many client portraits should there be?
Source: shutterstock.com
Let's look at this using the example of a company that sells vacuum cleaners. It has five models of this product: a cheap one, two inexpensive ones, an expensive one, and a very expensive one. Their prices vary greatly. For example, let's imagine that the buyers of these vacuum cleaners do not intersect, although in fact this is not the case. There will always be those who choose an expensive vacuum cleaner.
Each group of people has its own characteristics. The same product can be interesting for both a person who is just starting his own business and for the chief engineer at a large plant. Each of them requires a different approach.
To understand how many people can buy a product, you need to calculate how many groups of people will be interested in it. That's all. For example, there are three groups that can buy budget vacuum cleaners, three groups - mid-priced, two groups - premium and four groups - luxury.
3 + 3 + 2 + 4 = 11.