Implementation or implementation (Do)
Posted: Sun Jan 12, 2025 4:01 am
It is imperative to convey the main goals and ideas of the plan to those responsible for it. Then you can begin to implement it.
At this stage you need to:
adopt innovations gradually, on a small scale and with a small budget;
to record not only successes, but also mistakes and failures;
edit the plan if any decisions are ineffective.
Thus, the company develops a fresh canada phone data content plan, outsources a designer and a video editing specialist to work on the project. For testing, the new format is published twice a week on a special schedule on certain sites and statistics are created on coverage, views and sales.
Check or Study
This stage involves analyzing the intermediate result and adjusting the plan. To do this:
analyze the statistics of the test version;
compare actual results with expected ones;
If the predicted KPI is achieved, work continues; if not, the plan is drawn up again.
For example, after a month of work, the company decides to collect the first data on KPI. The ad has increased the number of views, but otherwise the indicators have not moved. Analysts conclude that the problem lies in the so-called tone of voice.
Check or Study
Source: shutterstock.com
The fact is that videos and funny pictures with quotes quickly attract an audience, but repel potential customers, creating the image of an unserious, “raw” company that is not worth trusting.
Action
At the end of the cycle, the effectiveness of the changes is assessed and a verdict is given: should the tested innovation be implemented, should it be improved, or should it be abandoned altogether? If it was successful:
the results are recorded in instructions and standards;
a system is being created to support the operation of new useful functions and business processes;
We are looking for weak points and what needs to be improved.
In case of failure:
all errors are corrected, resources are distributed differently;
a new iteration is carried out taking into account fresh data.
In our example, the company decides to switch to new formats. To do this, change the content and tone of voice of the materials. Memes will give way to information graphics, and short videos will now correspond to the topic of useful ideas and industry news.
At this stage you need to:
adopt innovations gradually, on a small scale and with a small budget;
to record not only successes, but also mistakes and failures;
edit the plan if any decisions are ineffective.
Thus, the company develops a fresh canada phone data content plan, outsources a designer and a video editing specialist to work on the project. For testing, the new format is published twice a week on a special schedule on certain sites and statistics are created on coverage, views and sales.
Check or Study
This stage involves analyzing the intermediate result and adjusting the plan. To do this:
analyze the statistics of the test version;
compare actual results with expected ones;
If the predicted KPI is achieved, work continues; if not, the plan is drawn up again.
For example, after a month of work, the company decides to collect the first data on KPI. The ad has increased the number of views, but otherwise the indicators have not moved. Analysts conclude that the problem lies in the so-called tone of voice.
Check or Study
Source: shutterstock.com
The fact is that videos and funny pictures with quotes quickly attract an audience, but repel potential customers, creating the image of an unserious, “raw” company that is not worth trusting.
Action
At the end of the cycle, the effectiveness of the changes is assessed and a verdict is given: should the tested innovation be implemented, should it be improved, or should it be abandoned altogether? If it was successful:
the results are recorded in instructions and standards;
a system is being created to support the operation of new useful functions and business processes;
We are looking for weak points and what needs to be improved.
In case of failure:
all errors are corrected, resources are distributed differently;
a new iteration is carried out taking into account fresh data.
In our example, the company decides to switch to new formats. To do this, change the content and tone of voice of the materials. Memes will give way to information graphics, and short videos will now correspond to the topic of useful ideas and industry news.