Recent Data Set

Investments related to the paradigm of the Internet of Things based on cellular networks are worth over a fifth of the total investments of the Mobile Economy and are growing by 28%; the main areas of development concern the automotive world (Smart Car) and the domestic world (Smart Home & Building). A similar growth, equal to +24%, is recorded by investments for the development of Apps and Mobile solutions to support both internal company processes and the : they account for 14% of the total investments. While spending on Mobile Communication and Marketing takes a leap forward, growing by 41% and conquering 8% of the market, thanks to a significant increase in advertising investments on Smartphones and Tablets, which are worth just under 20% of investments in Internet Advertising.


Mobile Economy: Investment Growth Forecast for 2017 “We expect the Mobilebelgium telegram data , thanks above all to the development of some highly anticipated trends,” says Marta Valsecchi, Head of Research at the Mobile Economy Observatory at the Politecnico di Milano. “We expect Mobile Payment to explode in the next 3 years, driven by the Proximity Payment component, i.e. proximity payments made with a Smartphone (between €2.5 and €5 billion) and by transactions made through Mobile POS to purchase goods and services (around €2 billion). Mobile Commerce will live up to expectations, tripling its value and reaching almost 40% of total eCommerce in 2017.