Professional/personal goals
Beliefs and values (for example, it might be important for some companies to know whether their customers are religious or not, conservative or liberal, etc.)
Weaknesses and challenges
This is a section that marketers and other teams should pay more attention to. Just learning what problems and obstacles a company can remedy with more relevant solutions is worth the effort.
Main challenges and weaknesses
Obstacles to overcoming the challenges faced by consumers
Irrational/rational fears
Influences and sources of information
To identify your buyer persona’s buying journey, you need to find out who they listen to, who they trust, and what platforms they search for solutions on. This information is a valuable source of guidance for your marketing, communications, public relations, and ad and content distribution efforts.
Blogs, social networks and favorite websites
Favorite media (digital and paper)
Influencers and opinion leaders who they trust and admire
Favorite events, conferences (online or offline)
Purchasing process
The last section needs to reveal how the target customer makes purchasing decisions. This information will amplify the consumer journey and sales, and will also help digital teams define relevant events.
The role of customers in the purchasing decision-making process
Potential life cycle (how often do they purchase a product or service?)
How to find data to create a buyer persona
Once you know what information to collect, you need to figure out how to collect it and where italy mobile number example to find it. You can get the information to determine your target audience from two sources: market research or data on existing customers.
Obtaining data from existing customers
Conduct customer interviews
Existing customers often like the idea of being interviewed by a brand they already use and have an affinity for, especially if they get additional benefits: discounts, freebies, special content, etc.
Asking former customers can also be potentially useful, as they can provide insight into why they stopped using the product/service and what solution they are using now.
Using forms and questionnaires on the web can help marketers reach more potential customers or those who simply follow the brand on social media or read the blog. It can help uncover what is holding them back from taking the final step and becoming a buyer.
Get insights from the sales team
Sales teams deal with customers and potential clients every day. Therefore, they can share details about the qualitative part of the prospects’ profile with marketers: their pain points, challenges, obstacles, goals, and values.