In the video, the example is about creating a segment that concerns users who connect from the US state of California. Having such geographically limited data can help you if you are working, for example, with marketing campaigns localized to certain areas.
Likewise, you can use customizable segment variables to get to the exact type of audience you want to reach and find out if you’re doing it right or not.
Imagine creating a segment that concerns those who shop via tablet, you could discover if your site is actually optimized for these intermediate screens between PC and smartphone. Another segment that you can use is one that helps you discover if your organic traffic , that is, the one that occurs naturally through for example search, works compared to traffic on paid channels.
instead of waiting and hoping that the recalculation czech republic phone number made by Google is also corresponding between different profiles. If you take care of your own marketing, it is clear that segments are useful if, imagining having to create specific campaigns, you need to see if what you have done in the past works better or worse than what you intend to do this year or what you have already started to do.
And if you ever feel the need for assistance, with segment sharing you can actually share the segments you are thinking about with those who need to provide you with the advice you are missing. Working on data that is real but above all unique helps to have more solid strategies.
When you build an online presence, you often do it because you have a business that could benefit from what can happen online and the prestige that can come from it.
Trustpilot can be a great tool to grow and consolidate your business, especially in the eyes of potential customers . What we will see today is how the service works and above all how you can use it to your advantage.