The most valuable asset you can have when planning an effective segmentation strategy is data. Without data, it’s impossible to segment your customers, and the more comprehensive and up-to-date your data is the better your email marketing will be.
Data helps you understand your download free usa email database audience. Not just who and where they are, but their behaviours, trends, preferences and pain points. Data can come from anywhere, such as when your customer signed up to your website, browsing data, purchase history, email engagement, social media engagement and more.
A fast and convenient way to access all your data sources is via Apteco Orbit, which can automate time-consuming data-related tasks and leave you with comprehensive and actionable insights.
Define demographics
Of course, one of the most obvious ways to segment your customers is through demographics. This includes age, gender, job title, salary and more. But, this isn’t enough – yes, it’s incredibly useful to segment customers using demographic data, but it needs to be just one part of the data puzzle or you won’t secure the level of engagement and conversions you’re hoping to achieve.
Another key part of demographics is defining where your customers live. This isn’t just useful for sending email communications featuring region-specific deals, but also has several other important uses:
Ensures you remain compliant with local data protection and privacy laws
Allows you to send emails at times when you’re likely to get the highest engagement