Second, your audience could be too small

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Second, your audience could be too small. While we recommended being detailed and specific with your target audience, it’s also an issue if you are too specific. Your ad won’t run if you have below 1000 users in your target audience.

Third, your ad could have little to no engagement. Facebook has three rankings to determine if your ad is relevant and engaging to its users:

Quality ranking – how your ad quality is compared to other ads with the same audience. Quality can be counted on how many people hide your ads from their feeds, or if your ad contains sensationalized or “clickbait” language.
Engagement ranking – how your engagement rate is compared to other greece telegram with the same audience. Engagement includes clicks, likes, comments, or shares.
Conversion rate ranking – how your conversion rate is compared to other ads with the same audience.
If your ad is deemed as not relevant, Facebook will stop delivering your ads, which is why your ads are underperforming. Try using a creative with higher quality images or videos, use a different text and CTA, or target a different audience.

X. Best Practices For Facebook Ads
Successful and engaging ads don’t just happen overnight. There are various strategies to improve and optimize your campaigns. Here are some tips:

A. A/B test your ads
A/B testing, or split testing, is essentially a marketing experiment where you run similar ads with a few variables changed and see which one performs better with your audience. You can test different variations of your creatives, text, audience, placement, and more.