But interactions are not only actions, that is,

[nurmohammadkhan]

The definition of customer experience is: “the way a company interacts with its customers at every stage of the buying process, from marketing to sales to customer service and every step in between” ( source: Oracle). In other words, customer experience is the sum of all interactions a customer has with a brand.

activities in which the customer has an agent role; they also include a series of ivory coast whatsapp resource irrational aspects, that is, sensations, emotions, perceptions, that the customer himself experiences while dealing with the bank. Among other things, these latter aspects are very often decisive and ultimately influence the decisions and choices of consumers, who even without realizing it develop specific opinions and ideas about credit institutions even without being able to precisely identify the ultimate causes.

For this reason, every bank that wants to offer a high-level customer experience must work taking into account both the rational and irrational aspects , in order to convince and satisfy consumers on multiple levels. It may be obvious, but to keep these two aspects together and exploit them to the fullest, you must first know your customers well and the state of the art within the sector, in order to identify what people's expectations are.