Marketing often plays a more strategic role,

[nurmohammadkhan]

Aimed at building long- term activities and operations, the effects of which are not necessarily immediately apparent and in the form of “concrete” results (many of the assets that we work on and that we usually aim to increase and enhance are not always physical, such as reputation or consideration).

On the contrary, sales operates in a more advanced phase of the customer vietnamwhatsapp resource journey, where every choice and action is above all tactical, since it aims to bring immediate results, which almost always concern the sale to the customer.

Apparently these two realities do not seem to be able to intersect easily, yet this is precisely the (second) transformation that all companies are called to, which passes through overcoming these divisions and creating a more integrated way of working . And this type of integration can only happen if a sales enablement strategy is married .