all too often think of email

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We highly encourage this cross-pollination, and the deal is made even sweeter when there’s a small discount or promotion involved. The benefits of combining your email and SMS strategy are clearly plentiful, but how does a marketer go about bringing the two channels together into one impactful execution? Reference this workflow for a double marketing whammy: A workflow for combining your SMS/email strategy and execution Approach email and SMS the same way. Marketers


SMS as separate channels with separate goals and strategies. bulgaria number screening Instead, start thinking about them as two efforts under the same umbrella. Before you begin building lists and creating campaigns, ensure the following: Compliance: Customers have to opt in to receiving marketing messaging from you, be it an email or a text. Make sure that all customers who receive these messages have given you that permission; otherwise, you could face fines or penalties. List cleaning: Put processes in place for regular list cleaning to remove any unsubscribers or “dead” contacts who don’t interact. Once these are in place, you can start working on your audience segments. First, create segments for both lists.