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before, during, and after the campaign

Posted: Tue Jan 07, 2025 6:58 am
by muniyaakter
How to measure it: Giving influencers unique affiliate links, promotional codes, or UTM parameters can help you capture the source of conversions more specifically, Garren said. It’s also smart to ask leads that come in where they heard about you. Sales teams often do this for B2B brands to appropriately attribute leads to influencer campaign. But B2C brands do it, too, with HDYHAU (how did you hear about us) surveys made with tools like EnquireLabs. You can also track sales


for a rough impact estimate. Pro tip: Tag leads that come from influ malaysia number screening encer campaigns, so you see if their lifecycle and lifetime value differs from your average customer’s. The future of influencer marketing Influencer marketing is a $13.8 billion industry, with over 100,000 influencers on TikTok alone, according to an Influencer Marketing Hub report. Why? It works. People trust other people — especially their peers — more than they trust direct brand messaging. Influencer marketing allows you to leverage that trust in a way that supports your strategy and feels authentic to your audience If you don’t know where to start, we’re sure to know a marketer who can help.