marketers that work with influencers is inching

[muniyaakter]

Marketers hire well-known figures in a specific niche — like Bachelor Nation, Haibon’s niche — to promote a product or brand, raising awareness and ultimately driving sales. This isn’t new. “Celebrities have been sticking products in front of their face and smiling for the camera since the beginning of modern advertising,” creative director Isaac Simpson told MarketerHire. Influencer campaigns might even pre-date advertising and digital marketing as we know it: In the 21st century, though, influencer marketing has moved onto social media platforms and grown increasingly popular. According to eMarketer data, the percentage of


closer to the percentage that use social media marketing in general — kuwait number screening which is inching closer to 100%. Source: eMarketer It’s not an exaggeration to say that for most social media users, sponsored influencer content is everywhere. According to a Thrive survey, about 54% of Americans follow between five and 20 influencers. And a Fractl study suggests that up to 59% of some social media influencers’ content is sponsored. The amount of sponsored content is on the rise, too: a Klear study found that posts with #ad Instagram posts rose 26% YoY in 2021, while #ad Instagram stories rose 31% YoY.