We all leave a huge number of “ digital traces ”
Posted: Tue Jan 07, 2025 5:59 am
n absolutely central role. Which can be summarized as follows: collecting, analyzing and interpreting the greatest number of data is the tool that companies have at their disposal to know their audience better and better . And knowing who they are addressing is the best way to create effective communications.
But we must not make the mistake of limiting ourselves to quantity. When armenia whatsapp resource we talk about data-driven, it is increasingly a question of quality and depth of information that we can extrapolate on our target. And where can we find this information? Practically everywhere.
online all the time. When we search on search engines, when we interact on social networks, when we make online purchases, when we sign up for a subscription, when we geolocate ourselves, but also when we make purchases in our trusted pharmacy.
So what should pharmaceutical companies, but also individual pharmacies, do? First of all: collect this information, in all possible “digital places”. Then it is a question of “bringing things into order”, with adequate, flexible, scalable CRM systems : which also guarantee maximum attention to security and privacy , an extremely delicate issue when it comes to the health of individuals.
The result of all these operations is the emergence of a very detailed photograph of your customer base. And, at this point, comes the next and most important step. This “photograph” must be “zoomed” and divided into the greatest possible number of segments.
But we must not make the mistake of limiting ourselves to quantity. When armenia whatsapp resource we talk about data-driven, it is increasingly a question of quality and depth of information that we can extrapolate on our target. And where can we find this information? Practically everywhere.
online all the time. When we search on search engines, when we interact on social networks, when we make online purchases, when we sign up for a subscription, when we geolocate ourselves, but also when we make purchases in our trusted pharmacy.
So what should pharmaceutical companies, but also individual pharmacies, do? First of all: collect this information, in all possible “digital places”. Then it is a question of “bringing things into order”, with adequate, flexible, scalable CRM systems : which also guarantee maximum attention to security and privacy , an extremely delicate issue when it comes to the health of individuals.
The result of all these operations is the emergence of a very detailed photograph of your customer base. And, at this point, comes the next and most important step. This “photograph” must be “zoomed” and divided into the greatest possible number of segments.