Videos are a great way to bring your website to life and increase engagement. However, if you create different types of videos, it’s important to understand which type of content your users enjoy the most.
Over the years, we tested different analytics tools to find the right video tracking solution, which helped us gain over 1 million followers on our YouTube channel. By tracking video analytics, you can understand how your videos are performing through metrics like total views, watch time, and more.
In this article, we’ll show you how to track video analytics in latvia phone number WordPress using Google Analytics. This solution works for YouTube, Vimeo and other videos embedded in HTML5.
Why track video engagement in WordPress?
Adding videos to your content can make your articles more engaging and help get people to spend more time on your site.
But if you have multiple videos on your WordPress site, how do you know which type of content is performing best and whether people are watching your videos?
Tracking video engagement in Google Analytics can help you uncover this information.
You can see how many people watched the video on your WordPress site, whether they clicked the play button, how long the video they were watching (watch duration), and more.
This helps understand what type of multimedia content your audience prefers. Later, you can create more videos on similar topics and use the same format and style to increase user engagement.
With that said, let’s take a look at how to track video analytics on your WordPress website.