New! DMARC for newsletter sending domain. What is it and how it helps you.
Posted: Tue Jan 07, 2025 3:32 am
Id you know that you can improve the delivery rate of your email campaigns if you authenticate the sending domain by DNS? Today, we present DMARC, the new feature available on the NewsMAN platform, which has the role of increasing the security and deliverability of emails and strengthening your brand image among your subscribers.
In this article, you will discover what DMARC authentication is in email marketing, how it helps you and how you can implement it .
What is DMARC authentication in email marketing?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol by which emails are authenticated at the domain level, ensuring their security and integrity. It uganda telegram does not act alone, but relies on other protocols, such as DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework), to confirm the legitimacy of emails.
With DKIM, each email receives a unique digital signature, while SPF allows domains to specify authorized email servers. DMARC integrates these protocols to verify the source and authenticity of each message. By analyzing DKIM signatures and checking the SPF list, DMARC confirms the origin and validity of messages, ensuring they have not been modified or tampered with.
Why implement DMARC for email campaign sending domain?
Implementing DMARC for your email sending domain is essential for several reasons:
1. Increases email delivery rate to inbox
email-delivery-to-inbox
DMARC increases the chances that your emails will be delivered directly to the recipient's inbox. This minimizes the risk that they will be identified as spam or blocked by your email clients' security filters.
2. Protects against phishing and spoofing
DMARC acts as a digital protection mechanism, strictly validating the authenticity of email messages. Through this rigorous validation, DMARC prevents and deters phishing attacks and attempts to impersonate your brand.
3. Imposes rules on senders:
This security standard provides the ability to establish specific rules for authentication and sending emails on behalf of your brand. In this way, recipients' email servers receive clear instructions to identify legitimate messages.
4. Maintains brand integrity and reputation
DMARC protects your reputation and brand integrity by preventing the misuse of your company name in phishing or spam activities. This maintains an authentic and trustworthy image with your customers and business partners.
5. Complies with mandatory email delivery standards
Starting in February 2024, Google and Yahoo are imposing new standards for email authentication, such as the mandatory implementation of DMARC, DKIM, and SPF. Their use for the newsletter sending domain thus becomes imperative to avoid any problems related to email routing and to comply with the requirements imposed by these platforms.
How to enable DMARC for newsletter sending domain?
You can quickly enable DMARC authentication of the newsletter sending domain from the NewsMAN account. You log in and click on the little man icon (My Account) at the top right, then select the sending domains page.
1. Add the sending domain and validate it by email:
add-domain-sending
2. Next, authenticate via DNS the sending domain of the email campaign as follows:
Click on DNS Settings and Validation. The page with all DNS settings will open. Here you have 5 entries to add in the DNS zone: TXT, DKIM, CNAME, SPF and DMARC. When adding, choose the TXT or CNAME type, enter the name or host, then the value or target, and that's it.
dns-authentication-domain-sending-email-campaign
Once all entries are added to the DNS zone, press the "Validate" button on the NewsMAN account. The changes may take up to 24 hours to propagate. may take up to 24 hours to propagate.
Access the full tutorial on validating and authenticating the newsletter sending domain .
Enable DMARC for newsletter now
Enable DMARC for newsletter sending in NewsMAN now to ensure your newsletters arrive directly in your subscribers’ inboxes, protect your brand, and comply with new email security standards imposed by Google and Yahoo. Follow the platform’s simple steps and boost the performance of your email marketing campaigns!
In this article, you will discover what DMARC authentication is in email marketing, how it helps you and how you can implement it .
What is DMARC authentication in email marketing?
DMARC (Domain-based Message Authentication, Reporting, and Conformance) is a protocol by which emails are authenticated at the domain level, ensuring their security and integrity. It uganda telegram does not act alone, but relies on other protocols, such as DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework), to confirm the legitimacy of emails.
With DKIM, each email receives a unique digital signature, while SPF allows domains to specify authorized email servers. DMARC integrates these protocols to verify the source and authenticity of each message. By analyzing DKIM signatures and checking the SPF list, DMARC confirms the origin and validity of messages, ensuring they have not been modified or tampered with.
Why implement DMARC for email campaign sending domain?
Implementing DMARC for your email sending domain is essential for several reasons:
1. Increases email delivery rate to inbox
email-delivery-to-inbox
DMARC increases the chances that your emails will be delivered directly to the recipient's inbox. This minimizes the risk that they will be identified as spam or blocked by your email clients' security filters.
2. Protects against phishing and spoofing
DMARC acts as a digital protection mechanism, strictly validating the authenticity of email messages. Through this rigorous validation, DMARC prevents and deters phishing attacks and attempts to impersonate your brand.
3. Imposes rules on senders:
This security standard provides the ability to establish specific rules for authentication and sending emails on behalf of your brand. In this way, recipients' email servers receive clear instructions to identify legitimate messages.
4. Maintains brand integrity and reputation
DMARC protects your reputation and brand integrity by preventing the misuse of your company name in phishing or spam activities. This maintains an authentic and trustworthy image with your customers and business partners.
5. Complies with mandatory email delivery standards
Starting in February 2024, Google and Yahoo are imposing new standards for email authentication, such as the mandatory implementation of DMARC, DKIM, and SPF. Their use for the newsletter sending domain thus becomes imperative to avoid any problems related to email routing and to comply with the requirements imposed by these platforms.
How to enable DMARC for newsletter sending domain?
You can quickly enable DMARC authentication of the newsletter sending domain from the NewsMAN account. You log in and click on the little man icon (My Account) at the top right, then select the sending domains page.
1. Add the sending domain and validate it by email:
add-domain-sending
2. Next, authenticate via DNS the sending domain of the email campaign as follows:
Click on DNS Settings and Validation. The page with all DNS settings will open. Here you have 5 entries to add in the DNS zone: TXT, DKIM, CNAME, SPF and DMARC. When adding, choose the TXT or CNAME type, enter the name or host, then the value or target, and that's it.
dns-authentication-domain-sending-email-campaign
Once all entries are added to the DNS zone, press the "Validate" button on the NewsMAN account. The changes may take up to 24 hours to propagate. may take up to 24 hours to propagate.
Access the full tutorial on validating and authenticating the newsletter sending domain .
Enable DMARC for newsletter now
Enable DMARC for newsletter sending in NewsMAN now to ensure your newsletters arrive directly in your subscribers’ inboxes, protect your brand, and comply with new email security standards imposed by Google and Yahoo. Follow the platform’s simple steps and boost the performance of your email marketing campaigns!