Implement Lead Generation on a Shoestring Budget

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The article insists a lot on the use of Facebook live (editor's note: a live video broadcasting service intended for all users who wish to share videos from their smartphone, directly on their news feed ) by the editorial staff's flagship journalist, Rémy Buisine (editor's note: one of the only journalists to appear on the videos, with Charles Villa). You report that Guillaume Lacroix first tried to sell his project to traditional television channels , while launching with a rather vague editorial line: “ We couldn’t sell it on television.


After yet another refusal, I sent a text message as long as your austria telegram arm to Renaud Le Van Kim saying: “There are 30 million people per day on Facebook, let’s do it on social networks ”… They did indeed try to work with television channels, which were not very interested in the project. However, quite quickly, in February 2017, France Télévisions took charge of the advertising management part.


Brut has developed a “progressive” editorial line that resonates with the younger generation. What are its foundations? Brut chooses topics that speak to young, educated, urban people who live in democratic countries. Their target? A globalized youth. We talk about ecology, sustainable development, gender equality, discrimination, i.e. topics carried by the younger generation. We are not at all on a treatment of current events on unemployment, economic problems.