More Social Media Content Marketing Trends for Nonprofits
Posted: Mon Jan 06, 2025 10:29 am
22. LinkedIn has the highest average donation conversion rate among media platforms (30% on mobile, 50% on desktop).
The high conversion rates on LinkedIn may be due germany phone number to its professional audience, which is generally more financially stable and inclined to support causes.
To effectively market your nonprofit on LinkedIn, you can regularly post about who in your organization is contributing using infographics and real data.
St. Jude LinkedIn Posts
LinkedIn users love content that combines professional insights with personal stories. So don’t be afraid to share the human side of nonprofit work as well as impact statistics.
You'll also want to encourage team members to post your content to their networks or professional networks. This way, you're not relying solely on your organization's page to reach your audience. When employees share your content, it will appear more authentic and reach a wider audience.
TikTok users have donated $7 million directly to charity through the app.
Facebook accounted for 83% of media traffic to nonprofit events, followed by Instagram at 11% and YouTube at 3%.
Donation conversion rates on Instagram are 30% on desktop and 20% on mobile.
Facebook’s donor conversion rates are 23% on desktop and 14% on mobile.
YouTube has the lowest donation conversion rates: 13% on desktop and 6% on mobile.
25% of nonprofits have stopped posting on Twitter/X but still maintain their accounts.
8% of nonprofits have deleted their Twitter/X accounts.
15% of nonprofits rarely use Twitter/X.
Preferred payment method for donations
The nonprofit fundraising statistics below reveal interesting trends in how donors choose to pay their donations.
The high conversion rates on LinkedIn may be due germany phone number to its professional audience, which is generally more financially stable and inclined to support causes.
To effectively market your nonprofit on LinkedIn, you can regularly post about who in your organization is contributing using infographics and real data.
St. Jude LinkedIn Posts
LinkedIn users love content that combines professional insights with personal stories. So don’t be afraid to share the human side of nonprofit work as well as impact statistics.
You'll also want to encourage team members to post your content to their networks or professional networks. This way, you're not relying solely on your organization's page to reach your audience. When employees share your content, it will appear more authentic and reach a wider audience.
TikTok users have donated $7 million directly to charity through the app.
Facebook accounted for 83% of media traffic to nonprofit events, followed by Instagram at 11% and YouTube at 3%.
Donation conversion rates on Instagram are 30% on desktop and 20% on mobile.
Facebook’s donor conversion rates are 23% on desktop and 14% on mobile.
YouTube has the lowest donation conversion rates: 13% on desktop and 6% on mobile.
25% of nonprofits have stopped posting on Twitter/X but still maintain their accounts.
8% of nonprofits have deleted their Twitter/X accounts.
15% of nonprofits rarely use Twitter/X.
Preferred payment method for donations
The nonprofit fundraising statistics below reveal interesting trends in how donors choose to pay their donations.