In the ever-evolving world of Digital Marketing, UGC has emerged as a game-changing force. In this article, we will explore the power of UGC as a key tool to strengthen your Digital Marketing strategy. UGC represents the authentic voice of consumers, offering trust and credibility in a landscape where reliability is invaluable.
As consumers become more skeptical of traditional marketing, UGC stands out as a new frontier that can boost engagement, increase conversions, and strengthen your brand’s presence on social media. Let’s find out how UGC can revolutionize your business goals.
Index
Below is what you will learn in this article:
What is UGC in Digital Marketing?
How to Use UGC for 5 Different Business Objectives
5 Key Metrics to Evaluate UGC Performance
Empower Your Digital Strategies Using UGC: The New Frontier of Digital Marketing
What is UGC in Digital Marketing?
UGC (User Generated Content) refers to any form of content, whether text, video, images or audio, created by users and consumers, rather than brands or companies. In a digital age where trust is a precious commodity, UGC serves as social proof of the quality of a company’s services and products. According to a survey by the Nielsen Research Institute, 89% of respondents trust UGC to make purchasing decisions.
UGC example:
How to Use UGC for 5 Different Business Objectives
1. Social Networks
Example: A cosmetics brand could create an Instagram campaign malta email list encouraging its customers to post photos using its products with a specific hashtag. The best photos could be shared on the brand’s official profile, giving visibility to users and authenticity to the brand.
2. FAQ Section
Example: An online electronics store might allow users to answer other customers' questions about the functionality of a specific product, based on their own experiences.
3. Reviews and Testimonials
Example: A clothing e-commerce site might offer discounts or promotions to customers who leave detailed reviews about the products they purchased.
4. Events
Example: During a product launch, a company might encourage attendees to share their experiences on social media using an event-specific hashtag.
5. Video Content:
Example: A kitchen equipment brand could encourage users to post recipe videos using their products, and the best ones could be shared on the brand's official YouTube channel.
5 Key Metrics to Evaluate UGC Performance
1. Engagement
Measure likes, shares, comments, and other interactions to understand the impact of UGC.
2. Credibility
Use sentiment analysis tools like Brandwatch to assess brand perception after implementing UGC. This allows you to measure NPS on social media, polarity between positive, negative and neutral comments, and even manage potential crises, enabling much faster action.
3. Conversions:
Monitor the number of sales or specific actions resulting from UGC through conversion tracking tools. In this case, it is important to observe the use of UTMs, learn more in our article on UTMs .