Types of display ads
Posted: Sun Jan 05, 2025 8:33 am
Why should I use display advertising?
The Google Display Network (GDN) is the world’s largest advertising network, placing banner ads, video ads, and text ads on over 2 million websites around the world, as well as placing ads on Google’s own properties, such as YouTube and Gmail.
It accounts for 20% of all Google Ads traffic and reaches an estimated 90% of all internet users. These numbers will continue to grow as the network expands in the future. Therefore, it is important for advertisers to understand exactly how to use display advertising to promote their business to relevant audiences across the web.
The display network, contrary to its name, allows for a varietysri lanka mobile phone number of ad formats, including text and video, as well as standard image ads that stand out incredibly across the internet. Different ad types allow for a combination of different targeting and copy styles. This creates the best possible conditions for driving relevant traffic, conversions, and revenue.
Text ads – The Google Display Network allows you to run the same text ads you do on the search network on the display network
Image ads – A static image that will fill the entire ad block on the website it is displayed on. You can add custom images, layouts, and background colors to image ads
Video ads – Since YouTube joined the Display Network, video ads have become more popular. You can now use video content in ads on the Display Network
Google Ads Management
Creating an ad
When it comes to creating display ads, in the past when you wanted to create display ads you had to create your ad images in various shapes and sizes, which was a huge waste of time. Luckily, thanks to the smart bots at Google we now have Responsive Display Ads
. Responsive display ads allow multiple content to be uploaded in the form of images or videos. Google automatically combines them to fit all the necessary sizes and types of ads to ensure your ads appear on as many sites as possible.
Google Ads Management
Targeting on the display network
You can target audiences on the display network to narrow your reach to people who are more likely to be interested in your products or services. This can be done by:
The Google Display Network (GDN) is the world’s largest advertising network, placing banner ads, video ads, and text ads on over 2 million websites around the world, as well as placing ads on Google’s own properties, such as YouTube and Gmail.
It accounts for 20% of all Google Ads traffic and reaches an estimated 90% of all internet users. These numbers will continue to grow as the network expands in the future. Therefore, it is important for advertisers to understand exactly how to use display advertising to promote their business to relevant audiences across the web.
The display network, contrary to its name, allows for a varietysri lanka mobile phone number of ad formats, including text and video, as well as standard image ads that stand out incredibly across the internet. Different ad types allow for a combination of different targeting and copy styles. This creates the best possible conditions for driving relevant traffic, conversions, and revenue.
Text ads – The Google Display Network allows you to run the same text ads you do on the search network on the display network
Image ads – A static image that will fill the entire ad block on the website it is displayed on. You can add custom images, layouts, and background colors to image ads
Video ads – Since YouTube joined the Display Network, video ads have become more popular. You can now use video content in ads on the Display Network
Google Ads Management
Creating an ad
When it comes to creating display ads, in the past when you wanted to create display ads you had to create your ad images in various shapes and sizes, which was a huge waste of time. Luckily, thanks to the smart bots at Google we now have Responsive Display Ads
. Responsive display ads allow multiple content to be uploaded in the form of images or videos. Google automatically combines them to fit all the necessary sizes and types of ads to ensure your ads appear on as many sites as possible.
Google Ads Management
Targeting on the display network
You can target audiences on the display network to narrow your reach to people who are more likely to be interested in your products or services. This can be done by: