Organizational culture exists in all companies, even if you haven't thought about it or can't explain it clearly, it's there. Identifying why, how and what the characteristics of your company's culture are creates a differentiator for success, as it will help establish an environment of development and growth, even in times of crisis, which is a differentiator for any company that wants to achieve a prominent place.
With this in mind, we have prepared this guide that aims to stimulate good reflections on the subject and help with the transformation of theory into practice. Come with us and get ready to successfully put this concept into practice. Check it out!
What is organizational culture?
A good way to define the concept of organizational culture is: the essence of the company. After all, it is formed by the union of corporate values and practices, standards and attitudes shared by those who are part of the company.
We can also say that organizational culture reflects the japan email list company's personality, and therefore, it must be reflected in aspects ranging from the way environments are organized to the actions of all employees: from the CEO to the intern.
Why do we need to talk about this topic?
A company's image is one of its most powerful assets and this care generates a highly positive influence in different fields:
Professionals feel more motivated to face certain challenges in the company;
The organization strengthens its identity and departments begin to act cohesively, delivering better results;
Customers see this attitude as a sign of trust and quality in the products or services offered;
Partners and suppliers can discover common ground that motivates valuable alliances.
Therefore, it is always worth putting this issue on the agenda so that, occasionally, the pillars of organizational culture can be reviewed and adapted to new demands, ensuring greater longevity for the business.
Training management in corporate strategy
What is the power of organizational culture?
In an increasingly dynamic market, which demands that companies be quick to keep up with changes and, at the same time, have an authentic and innovative stance, meeting these demands without losing their essence is a true competitive advantage.
In this sense, a well-structured organizational culture makes all the difference, resulting in more fluid performances, increased productivity and the creation of a motivating and collaborative work environment.
How to boost this aspect in your company?
Now that you know what an organizational culture is and how it can bring positive results to your business, let's give you some tips to put this plan into practice!
Analyze the current situation
How is your company viewed today, internally and externally? What are the leadership models and processes adopted on a daily basis? What is the organizational climate like?
Reflecting on these questions is a good way to assess the company's current situation and discover what needs to be changed to build a motivating work environment and achieve a strong and coherent image.
Review your mission, vision and values
Together, mission, vision and values form the pillars of organizational culture, and should function as a true compass, guiding the company along the right path to achieve its goals.
Therefore, it is very important to take into account not only the level you want to reach in business, but also the company's current situation to ensure that the path to success is followed satisfactorily, without shortcuts or setbacks.
Train your teams and invest in suitable talent
A team that is fully aligned with the organizational culture is the dream of any company. However, to make this project a reality, it is essential to invest in a truly effective human resources project.
Here, there are two possible paths:
Training that promotes the integration and involvement of older employees;
Hiring new talents who already have a profile that matches that of the company and contribute to strengthening teams.