Let’s get down to business! Your calendar is only effective if it’s backed by a solid strategy.
For example:
Let’s say you’re about to launch your new swimwear collection and you want 500 people petroleum manufacturers email lists at your launch event. This is where your content strategy comes into play. You decide to build anticipation with a series of video teasers and social media posts that slowly reveal details of the collection. Now, in your content calendar and in keeping with your strategy, you’ll launch a teaser on February 15th, a carousel on the 18th explaining the concept, and a video on the 20th inviting people to the event.
As you can see, your strategy should always come first. Your content calendar is a tactic that helps you execute it and achieve your goal.
So remember, it's not about posting haphazardly. Every post, every tweet, every video should be a step towards your larger goals. Avoid isolated efforts that lead to nothing.
And if all this sounds overwhelming, remember that