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In addition the tech giant highlights in its users the same qualities

Posted: Sun Jan 05, 2025 5:44 am
by sumona
Billie and Gillette Source: Pinimg A traditionally masculine segment—razor blades—also needed to reformulate its brand positioning to readjust its products to the new times and desires of society. Specific items for women have always been more expensive than gender neutral products or the equivalent to men. But companies like Billie and Gillette had to increase their category of women’s products and stop marketing them in the background to meet market demands.


Apple Source: Apple Apple is another classic example of a strong, well-positioned brand. In retail email list terms of technology, the company is responsible for the solutions and tools most desired by users, who really pay more for added value. This translates to very high quality, but also to status and power. Like Tesla, Apple takes the price out of its brand and instead focuses on the value its products offer and the connection formed with its consumers.


of the brand: if you have an Apple product, you also are innovative, imaginative and creative. Coca-Cola Source: IBXK When it comes to brand positioning, Coca-Cola is one of the most successful examples. Number one in its segment, it is no wonder that the company has survived for more than 125 years in the market.