Adwords – Why and how to use single keyword ad groups?
Posted: Sat Jan 04, 2025 7:18 am
Single Keyword Ad Groups, or SKAGs for short, are all the rage. And it’s not just a fad, SKAG allows you to organize some of your campaigns into highly targeted, highly relevant ad groups to improve Quality Score and CTR. SKAG is one of the fastest ways to increase your click-through rates. In this article, we’ll look at why you should start using this approach in your own AdWords campaigns , and how to actually set them up.
Summary
What are Single Keyword Ad Groups?
SKAGs are a way to segment your ad groups by keywords to maximize their paraguay whatsapp list relevance. This in turn improves other metrics that help lower your cost per click (CPC) and improve your CTR. Let’s first take a look at an average ad group:
Now, before moving on, you should know the difference between a “keyword” and one or more search terms:
A keyword is how AdWords manages bids and the keywords that trigger your ads .
A search term is what the user actually types into the search bar (after all, you're advertising to humans, not Google).
If you have too many keywords in an ad group, not all of them will be a perfect match for the search term or ad you’re running. You want to reduce the number of keywords: the ratio of search terms to keywords should be as low as possible. Ideally, a ratio of 1:1. Your ads may show to a smaller audience, but they’ll be isolated to users who only enter search terms that are relevant to your ads. Which is exactly what we’re looking for: highly relevant traffic with the highest likelihood of conversion. This is how you best maximize the ROI of your PPC campaigns.
Summary
What are Single Keyword Ad Groups?
SKAGs are a way to segment your ad groups by keywords to maximize their paraguay whatsapp list relevance. This in turn improves other metrics that help lower your cost per click (CPC) and improve your CTR. Let’s first take a look at an average ad group:
Now, before moving on, you should know the difference between a “keyword” and one or more search terms:
A keyword is how AdWords manages bids and the keywords that trigger your ads .
A search term is what the user actually types into the search bar (after all, you're advertising to humans, not Google).
If you have too many keywords in an ad group, not all of them will be a perfect match for the search term or ad you’re running. You want to reduce the number of keywords: the ratio of search terms to keywords should be as low as possible. Ideally, a ratio of 1:1. Your ads may show to a smaller audience, but they’ll be isolated to users who only enter search terms that are relevant to your ads. Which is exactly what we’re looking for: highly relevant traffic with the highest likelihood of conversion. This is how you best maximize the ROI of your PPC campaigns.