In April 2022, Rock Content took a significant step toward expanding its Content Marketing services by acquiring WriterAccess, a marketplace specialized in connecting freelance talents (such as writers, editors, designers, and digital strategists) with clients seeking high-quality content. Following the acquisition announcement, the WriterAccess logo included a “by Rock Content” tag. However, we knew from the start that this would be a temporary change. In early 2023, it was time to genuinely update the visual identity.
With the new logo, we aimed to communicate to the market that WriterAccess is now an integral canadian biotechnology email list part of Rock Content’s suite of products. To ensure product coherence with other Content Cloud solutions (Ion, Studio, and Stage), WriterAccess’s green gave way to Rock Content’s blue. Typography and the icon were also updated, providing cohesion across all our products. Nokia Nokia new brand video At the end of February, for the first time in 60 years, Nokia unveiled its new brand identity, featuring a fresh logo accompanied by a vibrant color palette.
phone company to an innovative B2B technology brand. In the new logo, geometric and abstract features prevail, replacing the classical typography. Lippincott, collaborating with Nokia for over 15 years, simplified the letters of the logo to read “Nokia” only when they are together, and some letter shapes were repurposed as distinct graphics. Another change was in the brand’s purpose: “At Nokia, we create technology that helps the world act together,” reflecting the creation of technology that promotes global action.