Share bite-sized but valuable information that helps your audience in buying decisions. Oh, and add a touch of humor. Use the Q&A sticker in your Instagram Stories to gather questions, then answer them in Reels. Encourage feedback in the Reels comments and ask your followers what they’d like to see next. In doing all this, your brand proves that it knows its stuff.
If your customers know they can rely on you for great how-to content, they’re more communication email list likely to follow your page and check back for more insights. For example, Two Spoons, a vegan recipes brand, frequently posts Reels that teach followers how to make healthy vegan foods at home. Source Often these Reels are reposted from TikTok, allowing the Two Spoons team to reach audiences on multiple channels using one asset.
These types of videos educate your audience but also give you an amazing opportunity to show off your products or services, which brings us to the next point… 4. Showcase Your Products in Action Ever bought a product online only for it to arrive and be totally different from what you had in mind? Save your audience the grief by demonstrating your products in real-life scenarios. Highlight the best features and benefits of your product.