You must demonstrate why adapting to the change will likely
Posted: Sat Jan 04, 2025 4:04 am
Result in a highly positive future for them. Not doing so will likely result in an unacceptably negative future. It’s time to show what’s at stake, and examples of winners — not necessarily your clients; these are companies who have mastered the change in different domains. To drive buyer urgency, you must show that winners are already playing it.
Often that means citing winners with more resources than your target buyers or pointing to small business email list winners in other domains. Examples: Zuora – What's at stake Zuora – What’s at stake Third And Fourth Step Of The Journey: Obstacles And The Reward But the road is, by definition, littered with obstacles. The Reward should be both desirable and difficult for the prospect to achieve without outside help. This is what Andy Raskin calls the “Promised Land”: it’s a new future state, not a product or service.
It is not having your brand’s technology and solutions or benefitting from your services, but what new scenario will unveil by including your technology and services. Examples: Uberflip – The Reward Uberflip – The Reward Uberflip – The Reward Uberflip – The Reward Rock Content – The Reward (becoming "Indispensable") Rock Content – The Reward (becoming “Indispensable”) Fifth Step Of The Journey: The ‘Magic Gift’ Time to introduce your brand, technology, products, and services.
Often that means citing winners with more resources than your target buyers or pointing to small business email list winners in other domains. Examples: Zuora – What's at stake Zuora – What’s at stake Third And Fourth Step Of The Journey: Obstacles And The Reward But the road is, by definition, littered with obstacles. The Reward should be both desirable and difficult for the prospect to achieve without outside help. This is what Andy Raskin calls the “Promised Land”: it’s a new future state, not a product or service.
It is not having your brand’s technology and solutions or benefitting from your services, but what new scenario will unveil by including your technology and services. Examples: Uberflip – The Reward Uberflip – The Reward Uberflip – The Reward Uberflip – The Reward Rock Content – The Reward (becoming "Indispensable") Rock Content – The Reward (becoming “Indispensable”) Fifth Step Of The Journey: The ‘Magic Gift’ Time to introduce your brand, technology, products, and services.