The differences between strategy vs tactics
Posted: Sat Jan 04, 2025 3:51 am
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When it comes to setting goals for your business, it’s important to have sound strategy and actionable tactics. Now, that may sound like I’m being redundant, or I’m just filling the air with fancy business jargon. Aren’t strategies and tactics basically the same thing, just different wording?
Actually, they have completely different meanings. At this point, you may lean toward one side of the strategy vs. tactics debate. But just because they mean different things doesn’t mean they’re opposed to each other.
If you’re going to get business goal-setting right once and for all, you’ll need to know how to work with both. But first, let’s explore what the difference is between strategy and tactics.
Table of Contents
What is strategy?
What are tactics?
The relationship between strategy and tactics
The importance of strategy and tactics in business
How to track your strategies and tactics with a CRM
FAQs about strategy vs tactics
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What is strategy?
A strategy is a long-term action plan, similar to a goal, but instead of focusing on the end result (i.e., the goal), it focuses on the theme or approach you take to achieve said goal.
Say your company’s goal is to reduce customer attrition (or increase customer retention). An example of a business strategy that helps you achieve this goal would be. “Prioritize same-day customer support.” Or “always keep customers in the loop with new developments.” It’s a framework or guiding principle that helps you move closer to your objective.
an illustration of a person in a green shirt standing in front of a group of people in the shadows
Search
When it comes to setting goals for your business, it’s important to have sound strategy and actionable tactics. Now, that may sound like I’m being redundant, or I’m just filling the air with fancy business jargon. Aren’t strategies and tactics basically the same thing, just different wording?
Actually, they have completely different meanings. At this point, you may lean toward one side of the strategy vs. tactics debate. But just because they mean different things doesn’t mean they’re opposed to each other.
If you’re going to get business goal-setting right once and for all, you’ll need to know how to work with both. But first, let’s explore what the difference is between strategy and tactics.
Table of Contents
What is strategy?
What are tactics?
The relationship between strategy and tactics
The importance of strategy and tactics in business
How to track your strategies and tactics with a CRM
FAQs about strategy vs tactics
DOWNLOAD
Ready to become a better sales leader?
Get 70+ expert strategies for sales management success 2 thoughts on “ghana phone numbers” in our Sales Manager’s Survival Guide.
FREE DOWNLOAD
sales manager's survival guide: 70 pro tips for hiring, coaching, and succeeding
What is strategy?
A strategy is a long-term action plan, similar to a goal, but instead of focusing on the end result (i.e., the goal), it focuses on the theme or approach you take to achieve said goal.
Say your company’s goal is to reduce customer attrition (or increase customer retention). An example of a business strategy that helps you achieve this goal would be. “Prioritize same-day customer support.” Or “always keep customers in the loop with new developments.” It’s a framework or guiding principle that helps you move closer to your objective.